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What's HOT Right Now: Infographics

The expression "Use a picture. It's worth a thousand words." appeared in a 1911 newspaper article quoting newspaper editor Tess Flanders discussing journalism and publicity.

At Brand Bureau, we are often asked to explain complex ideas with just a single still image. As a result, our infographic design solutions have seen a surge in demand.

Information graphics, or infographics, are graphic visual representations of information, data or knowledge intended to present information quickly and clearly.*

Our Creative Director, Nicole Manks, says, “Infographics are a great way to grab people’s attention quickly. They are easily viewed, colourful and give an overall picture to sometimes complex issues. They are more visually appealing and you are more likely to captures someone’s attention with an infographic than a large portion of text."

The National Disability Insurance Agency, Give Where You Live and Geelong Manufacturing Council have all recently chosen to harness the power of an image to convey meaning more effectively than a description.

Contact Nicole if you’d like to discuss how Brand Bureau can concisely and creatively convey your message.

* SOURCE: Mark Smiciklas (2012). The Power of Infographics: Using Pictures to Communicate and Connect with Your Audience.

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