We’ve worked in partnership with GForce Employment Solutions since 2016, providing a vast range of integrated marketing and communication solutions.
In addition, we assisted Gforce in launching their exciting new endeavour, EGF Solutions.
Gforce, together with Encompass, was awarded the contract to provide disability employment services in Geelong, western Melbourne and western Victoria, resulting in the need to create a new brand identity, EGF Solutions.
Brand Bureau designed the brand and developed and executed the launch strategy.
The launch consisted of a comprehensive media buy in four regions throughout Victoria, utilising both traditional and digital media.
We produced cinema and radio commercials, along with media releases, newspaper advertisements, a video, outdoor billboards, taxi-backs, digital advertising and more.
Range of services included
Multi-year strategic marketing planning
Research including surveys, focus groups and interviews
Tactical marketing execution across digital and traditional channels
PR including media and event management
Graphic design, including creating a new look for GForce’s Annual review, new website design
Adhoc consulting and advisory support