GFORCE
Case Study
We’ve worked in partnership with GForce Employment Solutions since 2016, providing a vast range of integrated marketing and communication solutions.
In addition, we assisted Gforce in launching their exciting new endeavour, EGF Solutions.
Gforce, together with Encompass, was awarded the contract to provide disability employment services in Geelong, western Melbourne and western Victoria, resulting in the need to create a new brand identity, EGF Solutions.
Brand Bureau designed the brand and developed and executed the launch strategy.
The launch consisted of a comprehensive media buy in four regions throughout Victoria, utilising both traditional and digital media.
We produced cinema and radio commercials, along with media releases, newspaper advertisements, a video, outdoor billboards, taxi-backs, digital advertising and more.
Range of services included
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Multi-year strategic marketing planning
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Research including surveys, focus groups and interviews
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Tactical marketing execution across digital and traditional channels
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PR including media and event management
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Graphic design, including creating a new look for GForce’s Annual review, new website design
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Video production
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Adhoc consulting and advisory support