FERNWOOD

Case Study

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Following a competitive RFQ process, Brand Bureau was engaged to deliver a range of consumer, B2B and influencer activities with the goal of launching Fernwood Ultra in Geelong.

Fernwood Ultra is the first fitness club of its kind nationally.  It is the place where ‘energy and serenity correct’ – a balance of high-intensity interval training and wellness offerings.

Integrating seamlessly with Fernwood's national marketing team, we provided strategic advice and hands-on support to ensure the successful launch of the gym in Geelong.

Range of services included

  • Localised marketing and communications plan

  • Consumer media management

  • Influencer campaign

  • B2B campaign/corporate partner activation

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