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FERNWOOD

Case Study

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Following a competitive RFQ process, Brand Bureau was engaged to deliver a range of consumer, B2B and influencer activities with the goal of launching Fernwood Ultra in Geelong.

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Fernwood Ultra is the first fitness club of its kind nationally.  It is the place where ‘energy and serenity correct’ – a balance of high-intensity interval training and wellness offerings.

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Integrating seamlessly with Fernwood's national marketing team, we provided strategic advice and hands-on support to ensure the successful launch of the gym in Geelong.

Range of services included

  • Localised marketing and communications plan

  • Consumer media management

  • Influencer campaign

  • B2B campaign/corporate partner activation

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