Our team was delighted to be engaged to develop Bellarine Community Health's new brand and Strategic Plan 2018-2022.
Having worked with Bellarine Community Health (BCH) for many years, and being familiar with their values, we were the natural choice when BCH decided to refresh their brand.
As a major provider of primary health services to the Bellarine Peninsula, BCH operates from five health centres in Drysdale (two sites), Ocean Grove, Point Lonsdale and Portarlington.
A client briefing and a Brand Bureau facilitated workshop with key staff and their community consultation group revealed that BCH wanted the new brand to represent the five locations. Equally important was the portrayal of their community based approach to providing great health care for the whole community.
After developing a number of concepts, we presented those to the project committee and a community consultation group. Preference for the chosen concept was unanimous.
The new identity we created was well received and has been rolled out over bus backs, newspaper advertisements and health centre promotional items including pull-up banners.
The new brand was also extended to BCH's Strategic Plan - click here to view.