Brand Bureau was recently engaged by Golden Plains Shire Council to assist in the transition to its new waste collection regime.
Our work included:
Campaign Identity
Website
Household Waste Collection Calendar
Information Booklet
To-date, residents have responded well to the campaign, decreasing waste to landfill by 130 tonnes and increasing recycling volume by 55 tonnes.
In addition, we developed Golden Plains Shire Council's new Events, Marketing and Communication Strategy, which required extensive community consultation and included a new Sponsorship Strategy for Council.
“We were very happy with the work Brand Bureau undertook for Golden Plains Shire Council on the Events, Marketing and Communication Strategy and also on the Waste Recycling campaign.
“Both were very important projects for us and the Brand Bureau can-do attitude and your hard work helped us achieve some great results.
“The Events, Marketing and Communication Strategy is the most robust delivered at Council for quite some time and really engaged our residents in its development. It also set a high bar for our new ‘Have Your Say’ consultation hub which we will be using for online engagement. Most importantly, the Strategy provides strategic and practical guidance for our unit and the organisation for the years ahead.
“Thanks again and I hope I am able to work with you again in the future.” – Felicity Bolitho, Executive Unit Team Leader, Golden Plains Shire Council
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