West 6 Federal Mills Park 3-35 Mackey St, North Geelong VIC 3215
DESIGN…with a difference.
Our design mission is to deliver successful outcomes to our clients and their stakeholders by providing strategic, environmentally considerate and results-orientated design and communication solutions.
Being genuine and understanding your goals are crucial to effective visual communication. Resonating with your audience, upholding brand values and delivering key messages as succinctly as possible is what we're all about.
From conducting research to concept and creative development, we work with our clients to deliver the optimal result to your audience and objectives.
Our renouned flexibility enables us to work as part of an existing team or as a stand-alone "design depertment".
Our extensive experience has also helped us to find the best selection of photography, print and pre-press companies available to suit your needs and budget.
EnviroRisk approached us to develop a brand that portrayed the business as a professional, service orientated, leading provider of compliance and sustainability services. The brand needed to be extremely recognisable and easily integrated across multiple applications and formats, as well as support the growth of the business and convey a new tagline.
Our in-house creative process to generate visual concepts included:
Review and discussion of the brief
Research of the competitive environment
Develop of a mood board drawing on a range of sources of inspiration
Development of a range of concepts
Selection of a shortlist of the most powerful concepts in light of the target audience and corporate objectives
Development and refinement of the preferred concept
Approval and adoption
The selected brand is quite corporate – thereby appealing to larger clients and presents the company as a significant force in the industry. It indicates EnviroRisk is professional, sophisticated, capable, strategic, nationwide, trustworthy and experienced. The circular symbol has overlapping elements, reflecting the company's interaction with multiple stakeholders both internal and external to EnviroRisk's clients' businesses. The symbol is also a visual representation of EnviroRisk's ability to 'manage all other consultants'. The circular symbol is reminiscent of the past globe symbol, and thus is an evolution of the logo.